People don’t judge a book by its cover, do they?
Of course they do.
Whether it’s the presentation of your food at a fancy restaurant or the latest Apple product, humans just seem to love things that are beautifully designed.
And the same goes for this website. If you’re not presenting your visitors with an attractive site and packaging your products nicely, you’re definitely leaving money on the table.
Attractive web design has always played a key role in successful online sales and marketing. That’s because it increases the perceived value of your products and works to make your website (and business) seem more trustworthy.